2404 11th Ave
Monroe WI 53566

608-325-4553 | jbg@juliesbridalgallery.com

Our Boutique hours are below. Please call prior to visiting us as our hours do change at times. Bridal Appointments can be made from our Appointments tab. We are open later for our Dream Bridal Experiences.

Monday 10-5
Tuesday 10-5
Wednesday 10-5
Thursday 10-5
Friday 10-5
Saturday 9-4 
Sunday 10-1 ON SELECT SUNDAYS-Please book online

Friendly Reminders

We recommend bringing 5-6 guests for your appointment. If you plan to bring more please notify us in advance. We will do our best to accommodate walk-ins. Appointments can be booked from our Appointments tab

The Julie's Experience


You’ll be warmly greeted by one of our professional and courteous bridal stylists and given a store tour. Come in with an open mind, and don't be afraid to purchase your dress even if we are your first stop, over shopping can be exhausting and can also take away from the experience.

Your bridal stylist will then assist you and your guests to your own private viewing area. The stylist will sit down with you and ask you all about your wedding and what your vision is. Next, we will introduce you to the different silhouettes and fabric of the wedding gowns we have.

Now begins the fun part! Your stylist will help pull some gowns based on your vision, and we will also ask that you pull one wild card dress...you never know, it may be THE ONE! Once we have gone through the process, we will then begin to narrow down your favorites. This is the perfect time to try on the finishing touches. We will have you walk in the dresses, and truly help you vision your special day. Once you have found the perfect dress, the one that melts your heart and gives you all those feels, we will then ask you that special question...ARE YOU SAYING YES TO THE DRESS!!!!


selecting your gown...

During your appointment, your stylist will help zip, clip and help you get that perfect fit in the dress.  Your stylists will have you walk in each of the dresses, and sit in them to determine how they feel on.

Once you have narrowed down to 3 of your FAVORITE dresses, the stylist will have you put each of them back on and complete each look with a beautiful veil and some amazing accessories for the finishing touches.

Take a deep breath in each of your favorite gowns and try to picture yourself walking down the aisle in each of the dresses. Compare what you like differently about each one, and which dress TOPS the other!

Once you’ve found a gown that is everything you have imagined, smile and relax—you’ve done it, Congratulations on saying YES to the DRESS at Julies Bridal Gallery! 

Next step is the celebration....pictures, fun videos, a confetti canon and the best part.. A FREE BRIDE SWAG BAG!!

client praise

Thank you for making me feel like the most beautiful bride on our wedding day!


client praise

My experience with Julies bridal was incredible. Dawn helped me find the perfect dress and made me feel so special and beautiful with each visit to the gallery.